By Gary Wisenbaker –
The “selling concept” holds that if consumers or businesses are left to themselves, they won’t buy enough of the selling company’s products. The producer, then, needs to undertake an aggressive promotional campaign to combat that customer inertia.read more
By Hastings Wyman –
Matt Bevin, a successful industrialist with deep pockets and Tea Party support, surprised the establishment and the media when he won the Republican Primary for governor in 2015. Then he won the General Election, becoming “an unlikely beneficiary of the Republican trend we’ve seen for two decades,” says Al Cross, longtime Kentucky political journalist.
By Charles S. Bullock –
There are some things that even $30 million can’t buy. Expenditures in that range failed to secure victory for Democrats in the special election to fill Tom Price’s congressional seat. The millions spent between the April primary and the June 20 second round had no impact on the outcome. In April the eleven Republicans got a combined total of 51% while the five Democrats’ vote share totaled 49%. Democrat Jon Ossoff had a large lead in the first round with 48.1%. Nine weeks, tens of millions of dollars and untold numbers of mail-outs, TV ads and door-knocks, Ossoff won 48.1% of the vote on June 20.
On a rainy election night that never got quite as close as many anticipated, Republican Karen Handel defeated Democratic opponent Jon Ossoff 53% to 47% to win Georgia’s 6th Congressional District.
By Hastings Wyman –
With 100% of precincts reporting, former state Rep. Ralph Norman, a Republican, defeated retired Wall Street executive Archie Parnell, a Democrat, by 51% (44,889 votes) to 48% (42,053 votes), an essential victory for the GOP, but a far cry from the former US Rep. Mick Mulvaney’s (R) 20 point lead in 2016.
By Gabriel Debendetti (Politico) –
MARIETTA, Ga. — In the final hours before voters go to the polls in Georgia’s special election Tuesday, national attention focused on a polarizing ad that almost no one in this Atlanta-area district saw — a cable television spot that ties Democrat Jon Ossoff to the “violent left” in the wake of last week’s shooting of GOP House Majority Whip Steve Scalise.
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